Terms of Use

1. About These Terms

These Terms of Use (“Terms”) govern your access to and use of the Fundamentals Firm website at www.fundamentalsfirm.co.za (the “Website”). By accessing or using the Website, you agree to be bound by these Terms.

If you do not agree to these Terms, please do not use the Website.

2. About Fundamentals Firm

Fundamentals Firm is a South African firm that builds AI agents and knowledge systems for founder-led, growing businesses, and provides AI direction services. The Website is owned and operated by Fundamentals Firm.

3. Acceptable Use

You may use the Website for lawful, personal and business purposes: to learn about our services, contact us and engage with our content.

You may not:

• Use the Website in any way that breaches applicable law or regulation
• Attempt to gain unauthorised access to the Website, its server or any connected systems
• Interfere with the proper operation of the Website, including by introducing malicious code
• Scrape, harvest, copy or extract content from the Website by automated means without our prior written consent
• Use the Website's content to train artificial intelligence or machine learning models without our prior written consent
• Use the Website to transmit unsolicited commercial communications
• Misrepresent your identity or affiliation when communicating with us through the Website

4. Intellectual Property

All content on the Website, including text, graphics, logos, photographs, the Fundamentals Firm name and logo, the Fundamentals Method™ and any associated frameworks, methodologies and templates, is the property of Fundamentals Firm or its licensors, and is protected by South African and international intellectual property laws.

You may view, download and print Website content for your own personal, non-commercial use only. Any other use, including reproduction, distribution, modification, republication or commercial exploitation, requires our prior written consent.

5. No Professional Advice

The content on the Website, including answers from our AI assistant, is provided for general information purposes only. It does not constitute professional advice on any specific matter, and should not be relied upon as such.

A formal engagement with Fundamentals Firm is established only through a signed Master Service Agreement and Statement of Work. Visiting the Website, chatting with our AI assistant, sending an enquiry or attending an introductory consultation does not, in itself, create such a relationship.

6. Third-Party Links and References

The Website may contain links to, or references to, third-party websites, sources or research. These are provided for information and convenience only. We do not endorse and are not responsible for the content, practices or policies of any third-party site or source. Accessing third-party content is at your own risk and subject to that party's terms.

7. Disclaimer and Limitation of Liability

The Website is provided “as is” and “as available”. While we take reasonable care to ensure the accuracy of Website content, we do not warrant that the Website will be uninterrupted, error-free or free of harmful components.

To the fullest extent permitted by law, Fundamentals Firm shall not be liable for any indirect, incidental, consequential or special damages arising from or in connection with your access to or use of the Website, including (without limitation) loss of profits, data or business opportunity.

Nothing in these Terms excludes or limits any liability that cannot be excluded or limited under South African law.

8. Privacy

Your use of the Website is also governed by our Privacy Policy, which forms part of these Terms. Please review it to understand how we collect and use personal information.

9. Changes to These Terms

We may update these Terms from time to time. The current version will always be available on the Website, with the effective date shown above. Continued use of the Website after a change constitutes acceptance of the updated Terms.

10. Governing Law and Disputes

These Terms are governed by the laws of the Republic of South Africa. Any dispute arising from or in connection with these Terms or your use of the Website shall be subject to the exclusive jurisdiction of the South African courts.

11. Contact

For any questions about these Terms, please contact Mhlengi Kunene, Founder and Principal, Fundamentals Firm.

Email: mhlengi.kunene@fundamentalsfirm.co.za · Phone: 074 940 0539